Waymo desired an exhibit to showcase their technology, celebrate its history, and look forward to its future as the premier self-driving automotive service. The renowned Petersen Automotive Museum was chosen as the perfect venue for Waymo to reach a wide, yet curated, audience. The exhibit features a thoughtful collection of artifacts and history that paint a picture of the development of Waymo, starting with the very first historical iterations of self-driving vehicles going all the way back to Leonardo da Vinci. The exhibit is divided into several sections. Each section showcases either a portion of Waymo’s history or a deep-dive into the technology that makes Waymo work.

To hype up the arrival of the new Dungeons & Dragons movie, Paramount requested an immersive experience at San Diego Comic-Con. A nightclub was fully transformed into a medieval tavern, complete with actors, alcohol, and even a a dragon attack.

For three days, Google I/O takes over more than 10.5 acres within the Shoreline Amphitheater property in Mountain View, CA, bringing together over 10,000 developers from around the world. The event includes in-depth talks, immersive hands-on learning with Google experts, and an exclusive first look at Google’s latest hardware and software products and features. What makes I/O 2019 even more exciting? Its format. To give developers the opportunity to experience Google’s new developer products in a memorable way, Google partnered with Sparks to create a vibrant outdoor festival environment designed to empower developers through content, access, connection, and excitement.

After successful campaigns at CES 2018, SXSW and smaller shows, Google continues the evolving story of the Google Assistant and how it helps users in every day life. Retaining some elements from 2018, the two-story, 36,000 sq. ft. 2019 experience is an inviting, open space with compelling programming, content and large format, direct messaging via a massive exterior LED screen on the experience’s exterior as well as a city-wide out of home campaign. At CES 2019, Google continues to shape the Assistant narrative with finesse and touches that give the brand its distinctive, authentic vibe.

Many brands, developers and manufacturers working with the Assistant participate in CES. This gives Google a natural platform to highlight these partnerships and integrations—but of course, in an “Only Google Can” way.

In the words of the client, “Life is a ride. It’s full of twists, turns, stops, and starts.” What better way to immerse attendees in the Google Assistant story than a fun ride experience that mimics the chaos of everyday life. The ride includes pre- and post-show experiences, a programming studio, partner and Made by Google device galleries. Various demos illustrate how the Google Assistant fits into every part of your life—it’s the ultimate Google Assistant Playground.

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